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From WiX Wiki at MindCapers

How To with Votive

Editing Properties

Set -sval

1. Check out your Votive setup project from source control
2. Right click on your Votive setup project
3. Click on Linker
4. Select the "Configuration" for which you want to specify -sval
5. Click "Advanced..."
6. On the "Light Advanced Settings" dialog, click the "Suppressions" tab
7. Check "Supress MSI/MSM validation"
8. Click OK
9. Save the file (CTRL-S)